Yes, And! With Avish Parashar
Avish Parashar
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057 - Say "Yes, And!" to Building Relationships that Last with Atul Sood
One of the biggest misconceptions about networking is that it's about collecting contacts. My guest this week argues it's about something much deeper: building genuine friendships. I sat down with business development executive Atul Sood to discuss how authentic relationships have shaped his entire career, from helping McDonald's build technology partnerships to launching startups, navigating personal and professional setbacks, and now thriving as a fractional executive working with multiple companies. We also dive into practical networking strategies that even introverts can use, why following up matters more than making the perfect first impression, and how openness and authenticity often create opportunities that polished résumés never will. Whether you're a business owner, leader, salesperson, or simply someone who wants stronger professional relationships, this episode is full of practical ideas you can start using immediately. Key Takeaways Friendship-first is a powerful business development strategy. Treat every new introduction like it could become a lifelong relationship. Small, consistent follow-ups are more valuable than one perfect networking interaction. Ask new connections who else you should meet. Relationships are built through generosity before they create opportunities. Authenticity and vulnerability often strengthen professional credibility. Difficult seasons don't have to be rushed, sometimes healing requires time. Your network becomes invaluable during career transitions. Fractional leadership is creating new opportunities for experienced professionals. LinkedIn works best when you consistently share value instead of constantly promoting yourself. Relevant Links Connect with Atul Sood on LinkedIn: Atul Sood on LinkedIn Avish's Book, Say "Yes, And!" to Change: https://SayYesAndToChange.com Learn more about Avish Parashar: https://avishparashar.com
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