innovate ON purpose
Matt Mueller
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Wartime Growth on $180 — With Josh Rockoff, Brand Reinvention Expert
What can you build with $180 and a bold idea? Josh Rockoff joins Matt Mueller to share how he resurrected a forgotten brand and turned it into a cult favorite — without paid media. In this episode, Josh reveals why performance marketing became an addiction for many brands, and how he replaced it with trust-driven, zero-paid-media tactics that deliver lasting growth. Matt calls it “wartime marketing” — where resourcefulness meets authenticity. If you’re rethinking your 2026 growth plan, this conversation is a masterclass in scrappy strategy, community building, and earning attention instead of buying it. Chapters 00:00 Introduction to Retail Innovation 02:46 Reviving Dormant Brands 05:44 Marketing on a Budget 08:33 Leveraging Customer Data 11:10 Improving Margins in Retail 14:09 Mindset Shifts for Retail Success Keywords: brand growth, zero paid media, marketing strategy, consumer trust, brand turnaround, authentic marketing, Rethink Retail 2026 Thanks for checking out this episode of innovate ON purpose. Learn more about Matt Mueller here: 1. Website: https://themindfulinnovator.com 2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/ 3. Facebook: https://www.facebook.com/Matthew.F.Mueller/ 4. Instagram: https://www.instagram.com/mattmuellerinnovation/ 5: Twitter: https://twitter.com/MattMuellerInv8 6. TikTok: https://www.tiktok.com/@mattmuellerinnovation
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