What It's Like To Be...
Dan Heath
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A Creative Director
Churning out creative possibilities on tight timelines, crafting bespoke stock images with help from AI, and pitching unique ideas to risk-averse clients with Jo Skillman, a creative director in Texas. Why do a lot of creative directors grind their teeth at night? And what is a "swoop and poop"? NEW BOOK ALERT! You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book out now called RESET: How to Change What’s...
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