When It Hits the Fan

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Why Optimism is a PR Superpower

12/17/2025 • 24 min

It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you persuade anyone that not everything's as bad as it seems? This week, David Yelland and Simon Lewis look at the power of optimism. It's not just a useful PR tool, it's vital. When optimism is authentic, it can inspire… Play episode

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Two Weeks that Shook the Palace
The Strictly Bombshell
The Prince Andrew Crisis
What Victoria Beckham's revelation reveals about PR
Michelle Mone: Her PR Rise and Fall
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The Crying Game
Dynasty PR: Can the Trumps learn from the Royals?
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