The Robb Green Show
The Robb Green Show
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Capturing Customer Data to Improve Marketing and Grow Referral Networks | Dr. McCoy
In this episode, Dr. McCoy reveals how he has built a successful 15-year practice focusing on non-surgical aesthetics. Robb discusses with him how the key to growth is leveraging word-of-mouth through strategic referrals. Learn how Robb determines the lifetime value each new patient brings and how that data helps him understand which marketing channels perform best. Discover the characteristics of his "super referrers" - patients who naturally promote his services to many friends. Find out th...
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