The Robb Green Show
The Robb Green Show
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Navigating Competition from Giants: Charlie's Soap Fights for Shelf Space
Have you ever wondered how a small soap company grows from humble beginnings to dominate a huge market?In this fascinating episode, Charlie's Soap founder Taylor Sutherland shares their rags-to-riches journey - from creating their revolutionary formula in the 1970s to becoming a household name today.Taylor gets real about the challenges of competing with giants on a shoestring budget. They'll also reveal pricing mistakes, five-week slumps, and how they optimized every channel to find growth. ...
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