How The Guest Was Won!
Andy Meddick
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A Sea of EmOceans - Empathy vs. Intellect in Vacation Rental Branding
This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points: A perspective shift when moving from Operator to Guest. The three types of branding. Emotions vs. Intellect in brand strategy. The five types of empathy. "Intermotional Empathy" - a new type of empathy specific to vacation rental management. If you can't put yourself in the mind of a Guest, go be a Guest!
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