Mastering the Business of Interior Design: Success by Design
Katie Decker-Erickson, Business Coach for Interior Designers
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119. Why Small Interior Design Projects Might Be Your Biggest Opportunity
Send Katie a Text Message!! Are you turning away small projects because they don't seem profitable enough? You may be missing one of the biggest opportunities in your business. In this episode, I challenge the common belief that designers should only pursue large, full-service projects. Instead, I explain why evaluating the client—not just the project—can lead to stronger relationships, more repeat business, and greater long-term profitability. We also dive into customer lifetime value, profitable entry offers, scope management, and how to create a business that grows through relationships rather than constantly chasing new leads. In This Episode, We Cover: Why small projects aren't always small opportunities The difference between hiring the project and hiring the client Understanding customer lifetime value in an interior design business How to create profitable entry-level design services Why scope growth isn't always scope creep Building contracts that support additional services Creating repeat clients instead of constantly finding new ones The mindset shifts that lead to sustainable business growth The goal isn't simply to book bigger projects. It's to build relationships that create value for years to come. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
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