OPERATORS
OPERATORS
Podcast
Episodes
Listen, download, subscribe
E142: Hedge Your Ad Spend
The operators talk about the complexities of channel expansion, debating the strategic trade-offs between doubling down on digital ads versus pushing into physical retail. They discuss how pricing power acts as a form of marketing and why a $30 customer acquisition cost is becoming the floor for most brands. The conversation also explores the nuances of brand versus performance marketing, the hidden risks of international expansion into Europe compared to the US market, and how AI is reshaping creative production while potentially accelerating "peak screen time" and changing consumer behavior. Chapters: 00:00:00 - Introduction 00:02:28 - Channel Expansion Strategy 00:22:51 - Measuring Marketing ROI 00:42:22 - Managing Complexity in Channel Expansion 00:55:02 - The $30 CAC Floor 01:09:37 - AI's Impact on Brand Authenticity Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://bit.ly/9OP-Ytdesc Rivo. https://www.rivo.io/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
OPERATORS RSS Feed
