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E140: Black Friday Just Got Wild
In this episode, the operators dive deep into the current holiday shopping landscape, analyzing Black Friday Cyber Monday strategies and the shifting behavior of consumers in a soft economy. They debate the merits of starting sales early versus waiting for the "Cyber Five," discuss the complexities of inventory management, and share insights on forecasting growth for 2025 and 2026. The conversation also explores the difference between "sexy" trend-based growth and durable long-term success, using case studies like Nike and On Running, before concluding with a candid discussion on the role of the CEO in prioritizing company initiatives and making high-leverage decisions Chapters: 00:00:00 - Introduction 00:03:34 - Holiday Discounting & Consumer Sentiment 00:18:16 - Early Sales vs. Cyber Five Strategies 00:30:00 - Forecasting & Growth Targets 00:42:38 - Durable vs. "Sexy" Growth 00:54:53 - The CEO's Role & Priorities Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://bit.ly/9OP-Ytdesc Rivo. https://www.rivo.io/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
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