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E138: Why Winners Go Broke
Cash is king, period. In this episode, the operators get real about why cash flow matters more than your P&L, EBITDA, or vanity revenue numbers. They share their worst "cash crunch" war stories, like pushing payroll or having to choose between buying inventory and paying taxes. To prove a hard lesson: even profitable businesses go bankrupt all the time. You'll learn the backward-sounding truth of e-commerce: rapid growth bleeds cash, while slowing down can actually fill your bank account. They get into the weeds on risky trend-based inventory, and how to get your suppliers to finance your growth by trading margin for better terms. They also cover the real cost of equity (why you should probably just take the money) and why you need a serious finance team and audits long before you ever think about selling. Chapters: 00:00:00 - Introduction 00:03:07 - Worst Cash Crunch Moments 00:18:26 - How Growth & Inventory Type Affect Cash Flow 00:34:50 - Tactical Ways to Protect Cash 00:46:26 - The Truth About Equity Financing 01:03:27 - Partnership, Paranoia, and Playing the Leverage Game Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://bit.ly/9OP-Ytdesc Rivo. https://www.rivo.io/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
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