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E137: Wholesale has the potential to ruin your business
In this episode, the Operators dive deep into omnichannel strategy, starting with the lingering debate: should your brand be on Amazon? The hosts break down the pros of incrementality and meeting customers where they are. Versus the cons of price wars, channel conflict, and the platform's brand-unfriendly nature. The discussion then shifts to the high-stakes game of wholesale, weighing the relative safety of the "Big Three" (Costco, Target, Walmart) against the serious financial risks of smaller retailers going bankrupt. Finally, the squad debates the ultimate omnichannel play: opening your own physical stores. They explore the potential for unique customer experiences and domestic supply chain advantages versus the immense complexity, high costs, and low success rate for digitally-native brands. Chapters: 00:00:00 - Introduction 00:16:55 - "Is it Good For My Brand?" Amazon Debate 00:33:30 - The Risks of Wholesale 00:43:45 - Is Being in Big Stores Worth It? 00:56:51 - The Case for Owned Retail Powered By: Fulfil.io. https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://bit.ly/9OP-Ytdesc Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
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