Meet The Hoosier Food Influencer with 5 Million Followers

In this episode, I brought on Justin Holmes, founder of Holmes Cooking, a digital chef with over 3.6 million followers. 

We explored Justin's journey from his roots in Indiana, through his transition from factory worker to full-time content creator, and  what fuels his passion for cooking and content creation.

You are going to learn: 

• Advice to young creators just getting started
• How to turn passion into profit when it comes to content
• Delicious recipes for all stages of life

Huge thank you to our partners: 

Hope Plumbing Greek’s Pizzeria

Check out these great clips from the show:

00:58 Meet Justin Holmes: The Online Cooking Sensation 02:12 Justin's Journey into Cooking 03:17 From Hobby to Content Creation 04:27 The Rise of Holmes Cooking on TikTok 05:33 Diversifying Content and Platforms 07:41 Building an Authentic Brand 08:40 Expanding to Long-Form Content 16:08 The Turning Point: Going Full-Time 24:37 Life as a Content Creator in a Small Town 29:07 The Raid on Don Miller's Home 29:44 The Legal Issues and Artifacts 31:34 Monetizing Social Media Platforms 32:19 Challenges and Strategies for Content Creators 34:06 The Importance of Familiarity in Videos 41:14 Inspiration from Other Creators 49:43 Favorite Recipes and Cooking Tips 56:01 The Secret Recipe 56:56 Future Plans for Holmes Cooking 57:20 Merchandise and Collaborations 59:24 The Importance of Community 01:04:11 Personal Stories and Reflections 01:05:27 Lightning Round: Fun Food Questions 01:15:49 Hidden Gems and Hoosier Pride

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