And So, She Left: Wisdom from Women Beyond the Corporate World podcast show image

And So, She Left: Wisdom from Women Beyond the Corporate World

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The Key to Building Your Personal Brand is... (w/ Christina Minshull, Founder - The Brand Audit)

If you asked your clients to describe you, what would they say? Today, customers want to know who you are. We’re living in the age of personal branding. Christina Minshull spent 15+ years in brand and social marketing for companies like SportCheck, WestJet, and LinkedIn. Today, Christina helps CEOs, Founders and brands unleash their LinkedIn potential through her company “The Brand Audit.” Across LinkedIn and TikTok she’s amassed a 25K following and earned LinkedIn’s Top Voice for Social Media and Brand Strategy in 2023. All without spending a dime on advertising. You’re about to hear Christina’s best advice on personal branding and being a thought leader on LinkedIn. She tells us why it's important, how to form deep connections with your target audience, and she shares countless bits of practical advice that will keep you and your personal brand humming along.

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