Content, Briefly

Superpath
  • 5.0 (20)
  • MARKETING
  • UPDATED BIWEEKLY
Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

  1. Winona Rajamohan on Being a One-Person Content, Brand and PR Team

    1D AGO

    Winona Rajamohan on Being a One-Person Content, Brand and PR Team

    In this episode of Content Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report. Tune in to explore the evolving landscape of connected cars and the innovative ways Winona is leveraging content and AI. ************************ Useful Links: Website: https://smartcar.com/ Winona on LinkedIn: https://www.linkedin.com/in/winonarajamohan/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    29 min
  2. Close: Chelsea Castle on Meeting Your Readers Where They Are

    MAR 24

    Close: Chelsea Castle on Meeting Your Readers Where They Are

    In this episode of Content Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation. This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a complete video concept for you, including the script, animation, and storyline tailored to your brand. Click this link to begin your free trial and discover how Shuffle can simplify your video production workflow. ************************ Useful Links: Website: https://www.close.com Chelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/ Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/ Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    33 min
  3. The Writing Company: Michaela Cavallaro on Great Client Relationships

    MAR 17

    The Writing Company: Michaela Cavallaro on Great Client Relationships

    In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy. Check out TWC’s Favorite Reads of 2024 for the best books they’ve read this year, spanning new and old, fiction and nonfiction. ************************ Useful Links: Website: https://www.thewritingcompany.com/ Michaela on LinkedIn: https://www.linkedin.com/in/michaelacavallaro ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    28 min
  4. EditorNinja: John Doherty on the Business of Content

    MAR 10

    EditorNinja: John Doherty on the Business of Content

    In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies. Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level! ************************ Useful Links: Website: https://editorninja.com John on LinkedIn: https://www.linkedin.com/in/johnfdoherty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    34 min
  5. Charlie Rhomberg on AI-native writing

    MAR 3

    Charlie Rhomberg on AI-native writing

    In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing. ************************ Useful Links: Charlie on LinkedIn: https://www.linkedin.com/in/charlie-rhomberg-91725abb/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    23 min
  6. Flying Cat: Maeva Cifuentes on Localization and GEO

    FEB 24

    Flying Cat: Maeva Cifuentes on Localization and GEO

    In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more. This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process. ************************ Useful Links: Website: https://flyingcatmarketing.com Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    30 min
  7. Atlassian: Ashley Faus on human-centered marketing in the age of AI

    FEB 20

    Atlassian: Ashley Faus on human-centered marketing in the age of AI

    In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions. This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month. Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 for an exclusive discount! ************************ Useful Links: Website: https://www.atlassian.com/ Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    31 min
  8. Jolly SEO: Greg Heilers on why links still matters

    FEB 10

    Jolly SEO: Greg Heilers on why links still matters

    In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more. This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month. ************************ Useful Links: Website: https://jollyseo.com/ Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    27 min
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Trailer

5
out of 5
20 Ratings

About

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

Information

  • Creator
    Superpath
  • Years Active
    2023 - 2025
  • Episodes
    98
  • Rating
    Clean
  • Copyright
    © Superpath
  • Show Website
    Content, Briefly

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