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The Dark Side of Celebrity Endorsements
As celebrities bask in their own fame, they are frequently offered exceptionally lucrative endorsement deals, often worth obscene amounts of money. But as this trend has grown over the past decade, many of the deals seem to be encountering significant problems! Brad Pitt and Angelina Jolie’s wine brand may take a hit due to their acrimonious divorce. Diddy (formerly Puff Daddy, P. Diddy, Puffy and more) reportedly lost 18 brand partnerships due to assault allegations. And Adidas’s billion-dollar deal with the controversial Ye (formerly Kanye) may end up costing them over a billion dollars…Really, no Really! So, is it worth hiring a well-known star to create awareness for your brand or has it now become a recipe for disaster? To help find the answer, Jason and Peter invited Mark Haas to join them. Mark is the CEO of The Helmsman Group which helps brands navigate the world of consumer-packaged goods and he’s helped over 200 new product platforms enter the commercial market— representing more than $2 billion in sales over the last decade. IN THIS EPISODE: Would you buy a Jason Alexander rum called “No Rum For You”? What makes a celebrity and a product the right fit? The amazing story of how Don King committed Michael Jackson to do a Pepsi commercial without his permission. The one thing Samsung DIDN’T want to hear from celebrity endorser LeBron James. Do celebrities really need to enjoy the brands they’re shilling for? How celebrities get involved with food and alcohol brands. The quality of the product or the veneer of the celebrity, which is more important? The difference between Ryan Reynold’s remaking the gin market vs Orson Wells selling wine form a chair he’s clearly been sitting in for quite a while. Jason pitches products that don’t have a celebrity endorser…yet! GoogleHEIM: More brilliant Jason Rum ideas! *** FOLLOW MARK: Web: HelmsmanGroup.com Instagram: @HelmsmanGroup Facebook: The Helmsman Group LinkedIN: Helmsman Group *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads X See omnystudio.com/listener for privacy information.
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