The Economics of Everyday Things

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31. Superhot Chili Peppers

The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn.

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  63. Botox

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  62. Title Insurance

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  Truffles (Replay)

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  61. Pigeons

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  60. Money Laundering

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  59. Restaurant Reservations

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  58. Firefighters

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  Romance Novels (Replay)

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  57. Strippers

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  56. Snake Venom

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  55. Direct-to-Consumer Mattresses

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  54. Ghostwriters

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  53. Food Trucks

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  52. Little League

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  51. Wine Corks

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  50. Self-Checkout