On A Water Break
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School Spirit Reimagined: Spirit Wear, Costumes & Fundraising | OAWB Bonus
Your school's spirit wear should do more than look good. How can marching bands, color guards, and school programs use spirit wear, costumes, and flags to raise money, recruit members, and build school pride? In this So You Run a Program mini bonus from On A Water Break, Jeremy Williams and Jackie Brown discuss how a recognizable school identity can benefit your program both on and off the field. Jeremy explores how team apparel, school-branded merchandise, and fundraising opportunities can help offset student expenses. He also explains the value of having dedicated Spirit Guard costumes and custom school flags for parades, football games, and community events throughout the year. Jackie shares her perspective as an adjudicator, explaining why separating parade costumes from competition costumes can benefit performers. She also discusses how consistent school colors and branding help attract future members and strengthen community recognition. IN THIS EPISODE Spirit wear as a fundraising and recruitment toolSpirit Guard costumes versus show costumesCustom school spirit flagsBuilding a recognizable program identityEngaging parents, alumni, and community supportersMaking school spirit work year-roundEPISODE CHAPTERS 00:00 — School Spirit and Program Growth 00:49 — What Is Spirit Wear? Apparel, Fundraising and Recruitment 04:42 — Spirit Costumes vs. Show Costumes 06:57 — Jackie's Perspective: Judging Parades and Field Shows 07:50 — Year-Round Spirit Costumes and Custom Flags 11:25 — School Identity, Community Visibility and Recruitment 12:43 — Closing Thoughts BUILD YOUR PROGRAM'S SPIRIT WITH GUARD CLOSET Explore team apparel, Spirit Guard costumes, custom flags, School Spirit Shops, and design services. You'll also find this discussion featured on Guard Closet's Spirit page. Explore Guard Closet Team & Spirit Wear ON A WATER BREAK Your all-access pass to the marching arts. Listen & Watch • Join the Conversation
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