"Fine" Dining
Michael Ornelas
Podcast
Episodes
Listen, download, subscribe
Zaxbys: Chicken Fingerz, The "Sauce Boss," and The Letter "Z"
🍗🔥 Zaxbys: Sauce Boss, $16K Beginnings, and the Cult of the Z 🔥🍗 Brought to you by the 2025 Septemburger Tournament bracket winner Craig Majors, this week, I'm joined by actress and improvisor Alex Stedman (@alex.paisley.stedman) to break down the history of Zaxbys. From a tiny college chicken joint called "Zax" to a 1,000+ location powerhouse, this is a story of an obsession with the letter Z that borders on ztupid. We dig into their rise, their ownership changes, and how this Southern favorite carved out its niche in the chicken wars. Also which is a better improv name: Tony Townley or Bernard Acoca? 🍗 Humble Beginnings: Just $16,000 and a Dream Called "Zax" 📈 Rapid Growth to Over 1,000 Locations Nationwide 💰 Acquisition by Goldman Sachs (Now Do Me Next!) 👔 New Leadership from a Former El Pollo Loco CEO 📺 "Sauce Boss" Ads That Don't Deliver on the Promised Vibe 🔤 A Brand Identity Built Almost Entirely Around the Letter Z 🚽 Alex's Dream Restaurant #1: Eat on a Toilet for Maximum Efficiency 💘 Alex's Dream Restaurant #2: A Dining Experience for Singles to Meet ⭐ Yelp from Strangers: Ken R. Decides His Wife Also Won't Be Returning 💬 COMMENT BELOW: Is the Zaxbys branding genius, or just a little too Zilly (I'm not proud of that...)? 📢 SUPPORT THE SHOW & JOIN THE COMMUNITY: 🎉 Patreon (Bonus episodes, extended Yelp segments & more): patreon.com/finediningpodcast 💬 Discord (Food talk, memes, cursed Yelp): discord.gg/6a2YqrtWV4 🎥 Watch full episodes: youtube.com/channel/UCLbraNhL6KhDPkdSWt2yiuw 🔗 All links: linktree.com/finediningpodcast 🎤 Guest: Alex Stedman | IG: @alex.paisley.stedman Patreon Producers: Sue Ornelas & Joyce Van Patreon Subscribers: David Ornelas, Kellie Baldwin, Jeremy Horwitz, Herbert Amaya, Simone Davalos, Scott Bennett, Amy Reinhart, Josef Castaneda-Liles, & Travis Langley Free Patreon Followers: Joe Warszalek, Lauren Cummings, Grace Krainak, Keri Estes, Robert Duran, Patrick Elliott, Michelle Elmer, Dave Plummer, Nicholas Volney, Michael Gerard, Tracy Molino, Phuong Duong, Tyler Robinson, Brandon Gully, Mason Cruz, Michael Milito, Mez, Aaron Hubbard, Steff, Robert McLaughlin, Jewell Hermann, Renae Michael, Crystal C. 👉 NEXT WEEK: It's time to put Zaxbys to the Chili's Test with Alex Stedman.
"Fine" Dining RSS Feed
