Sound Judgment
Elaine Appleton Grant
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How Anna Sale invites listeners in
There's this thing people say about podcasts. As if saying the earth is round, they say, "Podcasts are intimate." Because we listen to them by ourselves. In our ears. But we do that with a lot of things. How intimate is the ad you hear on hold? In truth, podcasts are only as intimate as we—the producers, hosts, and editors—strive to make them. Anna Sale, creator and host of the award-winning show Death, Sex & Money, is a master of making podcasts intimate. On this episode, Anna shares how she does it. In the course of breaking down the DS&M episode “Bells and Bills: The Price You Paid for Your Wedding,” Anna talks about asking blunt questions, carefully; the detailed ways she prepares people so they feel comfortable revealing their most personal stories; how to balance sharing highly personal conversations on an enormously public platform; and about making mistakes, repairing them, and having compassion for herself and for her guests and sources. And she talks about what she is most proud of: Creating deep connections with a devoted community of listeners by walking alongside them.
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