Sound Judgment
Elaine Appleton Grant
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How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story
How do you successfully pitch a narrative story or series to podcast network or a public radio station? If you dream about making an audio documentary or a limited series, this episode is for you. Katie Colaneri is the thoughtful, fast-rising editor at the head of New Hampshire Public Radio’s audio documentary team — the same team behind the blockbuster hit "Bear Brook." She spent the last year crafting one of the clearest greenlight processes in public media and podcasting. She spec’ed out what pitches this station says yes to, what it says no to, and along the way, what makes for suspenseful, impactful longform storytelling – storytelling that matters in New Hampshire, across the country, and even across the globe. She shares that pitch process with us. And we dissect a This American Life story that started in a one-room New Hampshire school house.
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