Sound Judgment
Elaine Appleton Grant
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Why Should Audiences Trust You? with Audio Branding Host Jodi Krangle, Part 2
Why do we trust one voice over another? Why do we find one voice trustworthy — and a different host or producer, perhaps with equal knowledge, not? In Part 2 of my conversation with voice actor and Audio Branding host Jodi Krangle, we explore what it takes for audiences to trust us. We explore: What we mean when we want “authenticity?” How do we get there? How audiences are changing, and how hosts and voice actors need to change in response What Gen Z audiences want now (hint: belonging and feeling seen, not talked down to) The role of diversity and cultural competence in being a great host or voice actor The art of the interview — and why learning this was so challenging for Jodi, even though she’s one of the most successful voice actors in North America!
![[Bonus] Introducing Sound School Podcast: Tracking Partners](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d7/73/45/d77345b2-4678-b465-e6af-b1b0cac6cb1c/mza_11907346235826453168.jpg/160x160bb.jpg)
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