Sound Judgment

Elaine Appleton Grant

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Grow Your Audience with Voiceover Talent Jodi Krangle

3/23/2023 • 43 min

We’re doing something different on this episode. Jodi and I interview each other – and discover some real similarities and big differences between voice acting & hosting. One of the biggest similarities: As hosts and voice actors, we need to communicate emotion authentically. That’s where the joy and the success lies – and where many of the problems do, too. Parts 1 and 2 of this conversation with Jodi Krangle are running on Sound Judgment and also on Audio Branding. Thanks to Audio Branding editor Humberto Franco for doing beautiful work in audio and video. Follow Audio Branding here. To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com. To watch shorts from this episode and other Audio Branding episodes, visit Jodi’s Youtube channel, JodiKrangleVO. Subscribe to Sound Judgment, the Newsletter, our once- or twice-monthly newsletter that will help you make creative choices in audio storytelling. Join subscribers from NPR, PRX, PRPD, Stanford, Spotify and more. Share the show! Follow Elaine on LinkedIn Help us find and celebrate today’s best hosts! Who’s your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment. For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com. How to be a great host: Jodi Krangle’s takeaways 1. Sound needs to change as culture changes. Remember the old movie trailers with The Voice of God? We don’t hear those much any more, and for a good reason. Younger generations experience sound in a very different way – they want to be shown what’s will be on the movie screen, for instance, not told to. They do not want to be sold to at all. So if we’re not hearing the Voice of God from voice actors any more, we’re also not wanting that newscaster, anchor voice – the Walter Cronkite voice – in journalism and podcasting, either. 2. Emotional context is what sound does for us. I was surprised to hear Jodi say, when she’s recording a commercial, for instance – “If I don’t have a movie or play going on in my head, it’s hard for the person listening to understand the emotion that’s coming across.” Storytellers, when you’re using a script, this is key to avoiding sounding like you’re reading. We need to embody what we’re saying. 3. Hosting is strategic. We need to start treating it that way. In the advertising industry, directors often make the mistake of tacking on voiceover at the end of a production, rather than thinking about it strategically from the beginning. Many folks in Jodi’s industry mistakenly believe voice acting is just standing at a mic and talking. That’s my pet peeve as well. We should be thinking about hosting – and creating an intentional sound for our shows – at the beginning of the process, not throwing in a voice at the end. Hosting well is how you engage listeners, and hosting poorly can lose them. Tune in next week for Part 2, a bonus episode. Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton Grant Project Manager: Tina Bassir Sound Designer: Andrew Parella Illustrator: Sarah Edgell Want to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on: Coaching and workshops for individuals, public media, nonprofits and universities Online course Production Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, guesting, scriptwriting and more. Hire Elaine to speak at your conference or company. Subjects include: Effective Storytelling; Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Success in Guesting, and much more. Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com. Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. Connect: Facebook | LinkedIn | Instagram ✉️ Email Elaine at allies@podcastallies.com 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify 🗣️ Share the show by word of mouth and on your socials Help us find and celebrate today’s best hostsWho’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment. Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton Grant Podcast Manager: Tina Bassir Production Manager: Andrew Parrella Audio Engineer: Kevin Kline Production Assistant: Audrey Nelson

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