Sound Judgment

Elaine Appleton Grant

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Juleyka Lantigua: What if all of your editorial choices were to serve one person?

2/23/2023 • 52 min

Whether you’re building a new show or developing a single story, the first question you should ask yourself is always, “Who is my listener?” The second: “Why do they care about this story or show right now?” Spend time with LWC Studios founder and CEO Juleyka Lantigua, and you’ll come away knowing the third question: “Am I doing everything in my power to put my listener at the heart of everything I produce?” Lantigua knows exactly who her listener is. Her name is Kenya. She is a 32-year-old Afro-Latina. She got married last year. She’s a digital native, college-educated, culturally fluid, multi-lingual, and a bridge between generations. Kenya is ever present within the walls of LWC Studios, the podcast and film company Lantigua founded in 2017, after working as a writer, editor and producer in places like TED, The Atlantic, and NPR. She and her staff talk about Kenya’s exploits, her favorite music, and what her mother said to her this time. She’s a friend. There’s just one thing. Kenya doesn’t exist. She is the avatar of the audience that LWC serves with everything they do. That includes 70 Million, the Peabody-nominated criminal justice reform podcast; Latina to Latina, which recently crossed two million downloads; Driving the Green Book; and many other podcasts and films intended to serve not simply a Latino audience—but an audience full of Kenyas. Juleyka and I dissect an episode of How to Talk to [Mamí and Papí] About Anything. You’ll be fascinated by the precise choices about pre-interviews, guest curation, hosting, producing and hiring practices that go into making this show – and LWC Studios – succeed. If you like this episode, you’ll also like Episode 6: A host on a mission with ¿Quién Tú Eres? host Pabel Martinez and Episode 1: Emotional Bravery on Last Day with Stephanie Wittels Wachs.

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