Sound Judgment

Elaine Appleton Grant

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Standing Ovation Host Jay Baer: How to Craft a Million-Dollar Story

1/26/2023 • 48 min

Jay Baer’s binge-worthy podcast, Standing Ovation, does for public speakers what Sound Judgment does for podcast hosts – but he did it first. On every episode, Baer, a member of the National Speakers Association Hall of Fame, and another famous speaker unpack a story from a guest’s keynote speech. The goal: To learn exactly what makes that story work. To me, his show was popcorn: Once I started listening, I couldn’t stop. Jay is funny, snappy, and — as you can see — wears plaid suits as just one of many deliberate tactics he’s used to build thought leadership in marketing communications. (Read one of his six books on attention and marketing for many more.) He’s also one of the nicest, most thought-provoking, curious podcast hosts I’ve met. Today, Jay and I dissect an episode of Standing Ovation. We pull apart a hilarious piece told by top speaker David Horsager. In the process, we learn: * How to stand out in an increasingly crowded field * How tiny shifts in craft and performance make the difference between a hit — or a miss * When and why you should tell personal stories to business listeners — and when you shouldn’t * Why your story, speech or podcast could be worth millions. * Why, as a podcast host or podcast producer, it’s vital to continue studying your craft no matter how successful you get. If you like this episode, you’ll also like Episode 2: The Host Defines the Brand with John Barth.

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