Sound Judgment
Elaine Appleton Grant
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How Top Hosts Hook Listeners in 60 Seconds or Less
As hosts, we have very little time to hook new listeners. We know this, because as listeners ourselves, we make decisions to listen to a new show—or abandon it—almost instantly. Likewise, we may have only half a minute for someone new to decide our show isn’t for them. So how do the best hosts hook their listeners—and what can we learn from them? In this solo-hosted episode, I explore four elements of effective intros through the insights and practices of Last Day’s Stephanie Wittels Wachs; Crime Show’s Emma Courtland; and Anne Bogel of What Should I Read Next?
![[Bonus] Introducing Sound School Podcast: Tracking Partners](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d7/73/45/d77345b2-4678-b465-e6af-b1b0cac6cb1c/mza_11907346235826453168.jpg/160x160bb.jpg)
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