Real Talk with Mike Burke
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Ep. 102 🎙️ XDC 2026: Supporting 1,100 Dealerships Across Western Canada | Real Talk with Mike Burke
In this episode, Mike sits down with Colin Reid, Senior VP of Dealership Solutions for WD Co-Auto in Western Canada, to unpack what it takes to support more than 1,100 automotive dealerships across four provinces. Colin explains how a dealer-owned cooperative model works, why partnerships matter at every level, and how his team supplies everything from paint protection film to electricity and credit-card services. The conversation also dives into regional differences in vehicle protection, including why paint protection adoption is significantly higher in parts of Canada, how road conditions influence demand, and what dealerships are starting to prioritize beyond PPF — from coatings to windshield protection. Watch this episode on YouTube: https://youtu.be/KVPq6ELr6WM 🔗 Connect with Colin: Website: https://wdcoauto.com LinkedIn: colinmreid ➤ Subscribe to Real Talk With Mike Burke to watch full episodes of the podcast. ➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/real-talk-with-mike-burke/id1611409375 ➤ Spotify: https://open.spotify.com/show/6palwGfEfUIFG8sIIJPc1T?si=67c809d6c05b44f1 ➤Follow me on Instagram @themikeburke ➤Email me for podcast inquiries: therealmikeburke@gmail.com
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