Real Talk with Mike Burke
Mike Burke
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Ep. 92 🎙️Attention To Details | Real Talk with Mike Burke
We talk with Brian Johnson about grit, pain, and the craft of building a lean, profitable detailing and PPF shop after a life-altering injury. From flipping sport bikes to clean-room standards, we trade tactics for margins, mindset, and customer trust that lasts. • NASCAR-style install process. • Sport bike consignment strategy, buying low and flipping bikes in Canada. • hotshot hauling across the U.S., union job, and the injury • recovery, depression, and a doctor who opened the door back to cars • launching Attention To Detail, PPF training from zero • Standards, redos, and protecting reputation • shop footprint, clean room, rent, payroll, marketing spend • tint vs PPF economics, lead costs, upsell path • leadership lessons, hiring, culture, and celebrating wins
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