The Nordy Pod
Pete Nordstrom
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Ep 69. Veronica Swanson Beard & Veronica Miele Beard, CoFounders of Veronica Beard
This one-of-a-kind sister-in-law duo exploded onto the fashion scene in 2010, quickly attracting industry and celebrity attention with a simple but revolutionary product, the Dickey jacket. Their interchangeable assortment of vests and jackets allow on-the-go women ultimate customization with great style and an amazing fit. Though the Dickey jacket is their signature piece, their brand has expanded well beyond this one category into accessories, handbags, shoes, dresses and more purely out of the sisters' organic desire to create the kinds of things they want to wear. Now in more than 90 doors in the US and internationally, as well as a booming online business, the brand has carved out a sweet spot in the contemporary market. Boasting a lifestyle approach that's "not just for the pretty girl or the uber wealthy," Veronica Beard is a perfect option for professional women who love looking great in the office, at home or poolside on vacation. Very much run as a family business, the Veronicas sit side by side hashing out every detail of their brand, with mutual trust and respect for each other and a laser focus on the customer which makes them a great fit for us here at Nordstrom. We're happy to do business with them and we're excited to share their story with you here on The Nordy Pod. Thanks for tuning in to episode 69. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.
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