I Am Kobe
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In 1995 high school basketball coach Gregg Downer created a staff of assistants for the purpose of coaching Kobe Bryant. Downer knew what he had in Kobe, and he knew what kind of attention Kobe would draw from opponents, from the media, from everywhere. So he did a really smart, really innovative thing: He brought on four assistants, and each coach would have his own specialized role.
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