The Joe Pomp Show

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How Michael Jordan Helped Paris Saint-Germain Became A $4.5 Billion Club

Today’s podcast breaks down how Michael Jordan and the Jordan Brand helped Paris Saint-German become a $4.5 billion football club. I look at how PSG went from an unknown European club to one of the most popular teams in the world on the back of an Air Jordan partnership that began in 2018. Enjoy!

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  Michael Jordan Hired The Best Sports Lawyer In The Country To Go After NAS…

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  From Sellouts to Shortfalls: Colorado Projects $27 Million Deficit After D…

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  Inside Metropolitan Park: How Steve Cohen Got His $8 Billion Casino Projec…

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  The Anti‑AI Bet: Why Live Sports Will Become More Valuable As Everything E…

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  Andy Campion: How Unrivaled Sports Is Building A Billion-Dollar Portfolio …

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  Inside The Billion-Dollar Business Behind The New York City Marathon

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  Pickleball’s Billion-Dollar Potential: Inside The Investors, Leagues, And …

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  James Vowles: The Resurgence Of Williams, F1's Cost Cap, And Changing Spon…

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  Toto Wolff on Drive to Survive, Brad Pitt’s F1 Movie, and Mercedes’ $2.7M …

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  How the Jaguars Turned London Into the NFL’s Most Profitable Road Game

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  Why the NFL Refuses to Ditch Turf Fields (Even as Players Keep Getting Hur…

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  How McLaren CEO Zak Brown Became the Highest-Paid Executive in Formula 1

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  How FanDuel Became America's #1 Sportsbook With Flutter CEO Peter Jackson

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  How Roger Federer Became A Billionaire (with the man who made it happen)

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  Inside the $800 Million Gamble That Could Ruin Tennis’ Best Event

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  The Untold Math Behind $1 Pretzels and $5 Beers