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The Makeup Insider

Vanessa Barney

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The Business of Bridal: Pricing Strategies with Vanessa, Megan & Adele

Send us a text In this episode, Vanessa chats with bridal makeup artists Megan and Adele about the realities of working in the bridal industry. You’ll hear: Getting started in bridal makeup – how retail counters, experimentation, and building a signature style lay the foundation.Pricing strategies – packages vs à la carte, setting fair yet sustainable rates, and communicating transparently with clients.Managing extras – travel, accommodation, and why clear boundaries upfront matter.Marketing & branding – building a reputation, using high-quality visuals, and keeping the client at the heart of your brand.Education & networking – the value of workshops, mentoring, and shadowing experienced artists at weddings.Digital tools & trends – how embracing content creation and online platforms can grow your reach and client base.Lessons learned – the balance between artistry, business, and heart in bridal beauty.Whether you’re a new artist, or an industry pro, this conversation will give you insights, tips, and inspiration from three different journeys in bridal makeup. The Bridal Edit by Adele  @the.makeupinsider Follow TMI on IG Follow Vanessa on IG

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