The Makeup Insider
Vanessa Barney
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A Masterclass on Branding for Makeup Artists with Rowena from Preddy Creative
Send us a text Episode Highlights: Guest: Rowena, a seasoned expert from Pretty Creative Topic: Creating a brand that captures your individuality and speaks directly to your ideal clientele in the beauty industry Key Takeaways: 1. Beyond the Logo: A brand is more than just a logo; it's about visual consistency, communication, and engaging content. Focus on your unique qualities rather than emulating others' success. 2. The Branding Process: Rowena compares building a brand to layering a cake: start with a solid foundation that reflects who you are and what you stand for.Face your fears, self-doubt, and imposter syndrome to build an authentic brand. 3. Authenticity and Core Values: Authenticity is powerful and resonates with clients. Align your brand with your core values to attract the right clientele. 4. Practical Branding Insights: Transitioning from corporate to startups requires affordable, quality branding services. Rowena's 'quickie' service offers efficient branding without breaking the bank. 5. Actionable Advice: Seek clarity on what makes you unique and build on feedback. Continuously align your offerings with your brand values, allowing for adaptability and transparency. 6. Rowena's Personal Branding Journey: Her experience in graphic design and innovative approach to branding highlight the importance of infusing your brand with your true self. Rowena's work with small businesses shows that effective branding can be achieved quickly and affordably. Connect with Rowena: Instagram: @preddycreative Website: Book a brand chat Freebies @the.makeupinsider Follow TMI on IG Follow Vanessa on IG
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