The Makeup Insider
Vanessa Barney
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22. Instagram & Tik Tok content creator Claire Bridgett shares her story.
This week: getting personal with Claire Bridgett, makeup artist and content creator. Inspired by beauty YouTube videos, Claire’s confidence in her natural makeup abilities sprouted early in her life. From doing friends' makeup to working at Mecca - she explains how her career unfolded. Whether you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways and subscribe for future podcasts below. KEY TAKEAWAYS: TIKTOK: NO ONE WANTS PERFECT. Claire gives us the lowdown on how to get high performing content on TikTok. 1. Make it quick - 15 seconds is what TikTok values, but it’s been proven that 7 seconds is really the sweet spot. 2. Use ‘trending’ soundtracks - if you use a song or sound that is popular, the algorithm recognises that and will increase the ranking of your post. 3. Create punchy one-liners (aka clickbait) - using words that grabs your audience's attention, to really draw them in to your content, and want to find out more. People want to see you be authentic, like you’re talking to your friends. If you’re not educational or entertaining, you just won’t make the cut. Scroll through your favourite TikTok accounts and take note of what they do well and what generates high engagement (likes, views and comments). #1 RULE: IT’S ALL ABOUT THE CUSTOMER. You know that saying, ‘the customer is always right’? Well, nothing rings more true when working in the makeup industry. Claire confides she has a TikTok for artists looking to break into the industry (and work for Mecca), with her hot tip, to: focus on your customer. “Yes, you need to be talented… but it’s not actually about your artistry skills. It’s really customers, customers come first, no matter what.” Claire Bridgett YES: KNOCKBACKS ARE HARD. Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG
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