Conscious Style Podcast
Elizabeth Joy, Stella Hertantyo
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109) How this Founder is Creating Solutions, Not Just More Stuff with Karen Poirier of Embrago
Fashion is rarely focused on fixing real problems for real people. But what if slow fashion did things differently? The thoughtfulness and attention to quality that is embedded into the slow fashion movement can be harnessed to make genuinely better products that make these options a no-brainer IF brands understand the true needs of their customer. In this episode, you'll hear from Karen Poirier, founder of Embrago, a bra-alternative that uses a new approach to built-in bust support that can ebb and flow with our changing bodies. Karen shares what is wrong with most undergarments today — it's not you, it's the clothes (or undergarments)! — and the potential health implications. Plus we discuss the often overlooked technicality to good fashion and how undergarments can add to the mental load for women (and how she is hoping to change that).
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