Sneakernomics
BBC Radio 4
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8. Nobody Remembers Number Two
Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak. Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research. Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith. Rob . . . . . Wilf Scolding Michael . . . . . Martins Imhangbe Phil . . . . . Trevor White Sonny . . . . . Joseph Balderrama Cheryl . . . . . Cecilia Appiah Paul . . . . . Ed Gaughan Production Trainee: Marithe Van Der Aa Assistant Producer: Ben Hollands Sound: Peter Ringrose Producer: Sasha Yevtushenko Special thanks: Julie Dixon, Sonny and Pam Vaccaro, John Boulter, Joe Foster, Angel Martinez, Professor Akilah Carter-Francique, Jeff Johnson, Bob Woodell, Nelson Farris, Peter Moore, Dr Todd Boyd, Paul Litchfield, Victoria Purcell, Michelle Apodaca, Clare Ewing and Jamie Larsen. First heard on BBC Sounds in 2021.
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