A Little Bit Culty
Sarah Edmondson & Anthony “Nippy” Ames
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This episode is sponsored in part by BetterHelp. This week, we’re clipping in with Jess Rothschild to talk about SoulCycle: the high-octane, candlelit cardio craze that once had New Yorkers dropping $20k to ride front row. With $100M+ in revenue, instructors trained like pop stars, and a tightly curated sense of belonging (read: exclusivity), SoulCycle pedale… Play episode
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