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Untangling Privacy & Compliance in the Age of eCommerce
In today’s digital age, most retailers collect personal information on customers to better align with consumer behavioral shifts and enable personalization. With these practices, however, come the need to navigate critical privacy laws and implement consent solutions. What do retailers need to know when it comes to tracking technologies? What are some of the more common pitfalls to avoid? What can be expected when it comes to the financial and operational efforts required to stay compliant? Tune in to this episode to hear Mark Melnychenko, Managing Director and Privacy Technology Practice Leader at BDO USA, unravel the complexities of privacy and compliance in the ever-evolving landscape of eCommerce. Keep your finger on the pulse of the retail industry with 60-second Retail.
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