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Future Proof Retail Series: From Likes to Sales – Influencer Marketing & Social Commerce Boost Business
Social commerce sales in the U.S. were estimated at nearly $64.8 billion dollars in 2023 and are projected to grow to $150 billion by 2028. But boosting your bottom line isn’t the only benefit to earmarking dollars in your marketing budget for these strategies. So, what other benefits do retailers stand to reap with implementing social commerce and influencer marketing? What tools exist to aid in identifying where to focus efforts? What role will these strategies play in reaching customers in the not-so-distant future? Don’t miss this informative episode of our 60-second Retail podcast, as we discuss these important questions.
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