Awkward Insurance
The National Alliance for Insurance Education & Research
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A Perspective On Agency Value: The Service Role
Awkward Insurance host, Dustyne Bryant, has a productive conversation with Carey Wallace (Founder of Agency Focus) to discuss and validate the value that experienced service professionals bring to the perpetuity of independent agencies. In an industry so intently focused on producers and profit yields, the relationship value that service professionals bring to independent insurance agencies may be overlooked. Carey explains that agencies must understand, not only their focus and revenue basis, but the transferable value of the relationships that their clients have with the agency team. If you’ve lost focus on building value in your service professionals, you might need to rethink part of your growth strategy.
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