Web Masters
Aaron Dinin
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Andrew Conru @ FriendFinder Networks: The PhD Who Made Online Dating More 'Friendly'
Not every online dating website needs to be for everyone. At least, that's what Andrew Conru believed. Rather than creating a single dating website and expecting everyone to join it -- which was the strategy of dating mega-site Match.com -- Andrew took a different approach to online dating. He launched a network of dating websites, each with their own theme designed to serve a specific niche of users. Most well-known among those dating websites was Adult FriendFinder, the Internet's original "hookup" website. But Adult FriendFinder was just one site in a much larger network that Andrew grew into an enormous business. Unfortunately for Andrew, running the company took a huge mental toll, and he eventually had to sell it. But the new owners mismanaged FriendFinder, plunging the company into debt and almost ruining it. On this episode of Web Masters, not only will you hear how Andrew created FriendFinder, you'll learn about the unique way Andrew responded to another company nearly ruining the thing he built. For a complete transcript of the episode, click here.
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