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Building the "Lovable of Marketing" with Patrick Haede, Co-Founder & CEO @ Superscale AI

8/27/2025 • 56 min

In this episode, we're joined by Patrick Haede, the founder of Superscale AI, a breakout new startup transforming how digital products are marketed. 🚀 Inspired by Lovable’s success in democratising product-building, Patrick saw the next major frontier: distribution. In a world where anyone can now build a product, how do you market it effectively? Superscale AI is the answer — a platform that lets you instantly generate performance-ready, AI-powered video ads for TikTok, Instagram, and Meta, using just a product URL and a few prompts. Patrick’s vision is big: turning every founder into a full-stack marketer, and replacing marketing agencies with a prompt-based AI interface that’s actually performant. We dive into: 📈 The origin story – from digital product studio to pivoting into the AI-native future of marketing 🤖 Why “prompt-first” is the new UI – and how GenAI is changing how people interact with software 🎥 How Superscale creates hyper-performant UGC-style ads at scale using AI-generated actors 💡 Getting creative at speed – empowering users to produce 100s of high-converting ads with minimal effort 🔥 Why performance data should drive product development, not just UX or engagement 🧠 Agentic workflows – how Superscale is building an agent that can ideate, iterate, and deploy ads automatically 🌍 Who their power users are – from indie hackers and Shopify merchants to Lovable app founders and performance marketers 🧪 What makes an ad “work” in 2025 – and how creative risk-taking is becoming an AI superpower 🔮 The future of marketing – closing the loop between performance data and automated content creation 💰 Business model innovation – the potential of usage-based pricing, rev share, and agency-in-your-pocket experiences We also chat about Patrick’s fundraising journey with Creandum, investor feedback loops, and what it takes to win in a competitive GenAI market where everyone's launching an “agent”. This is an essential listen for: Founders building digital productsGrowth marketers trying to scale contentBuilders excited about the next wave of AI-native toolsInvestors tracking the next Lovable-style breakout🎧 Tune in now to learn how Superscale AI is giving every product the power of a top-tier marketing agency — at lightning speed and near-zero cost.

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