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#347: Sport Marketing & Communications - How to work in AFL, NBA and Seven Sport with Anthony Alsop
Want a job in sport? Start here: www.sportsgrad.com.au/program Meet Anthony Alsop, Senior Marketing and Communications Executive and former General Manager of Communications at the Brisbane Lions. In this episode, we hear Anthony’s incredible journey from working at Coles and moonlighting as a tennis statistician to landing dream roles at Brisbane Lions, Richmond FC, Seven Sport, and even the NBA! We learn how Anthony bypassed the traditional "front door" of job applications by starting his own digital platform, how he helped lead the Brisbane Lions' marketing strategy, and his massive impact in the social enterprise space, raising over $7 million for homelessness alongside Ned Brockman. Anthony is a master of the "side door" entry into sport - from ranking AFL Twitter accounts to catch the eye of CEOs, to bringing a 15-slide strategy deck to an interview before he was even hired. So if you’re looking to swap your corporate skills into a high-performance sports career, listen to this week’s episode with Anthony! We cover: (03:00) - Interview starts (04:21) - Quick Fire Questions (14:36) - Summary of Anthony's Career Journey (15:35) - The inspiration behind creating SportSpiel and Jak Events (20:28) - How the role at Richmond FC came to fruition (25:27) - How Anthony landed his role at the NBA (28:26) - What Anthony's role at the NBA looked like (30:13) - Differences in the Australian and American Sport Industry (33:06) - Anthony's move from the NBA to Seven Sport (38:10) - Transitioning from Seven Sport to Brisbane Lions (47:39) - How Anthony's role at the Melbourne Rebels was unique from others (50:33) - Anthony's recent role as GM of Basketball.com.au (56:31) - Anthony's work with Nedd Brockmann and We Are Mobilise (01:04:35) - What helped Anthony stand out in landing each of his roles (01:06:11) - How Anthony supports the SportsGrad program (01:09:36) - How to land a Sport Marketing & Communications role in the next 30 days (01:10:45) - Biggest Pinch Me moment working in sport (01:11:54) - Anthony's life if he didn't work in sport (01:12:12) - Question from previous guest to Anthony (01:13:00) - Anthony's question for future guest If you like this ep, give these a go next: #289: How to move from London to Australia and work in sport with George Ludlow #280: How to get a sports marketing job in the English Premier League with Alex King #268: From PR agency to Head of Marketing & Comms at Sail GP Want a job in sport? Click here. Follow SportsGrad on socials: LinkedIn | Instagram | TikTok Follow Reuben on socials: LinkedIn | Instagram | TikTok Thanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.
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