CIBC Innovation Banking Podcast
Michael Hainsworth
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Metrics that matter for scaling SaaS companies with Carter Griffin, General Partner at Updata Partners
Carter Griffin is the general partner at Updata Partners, a company using key metrics to help SaaS companies scale their businesses exponentially using a predetermined framework. This is a framework that Carter and Updata have honed after years as technology entrepreneurs and investors. It’s based on analyzing specific metrics that help you better understand the ROI on certain expenditures, the cost of acquiring a customer, but most importantly which business activities are driving the best results. Updata Partners is helping SaaS startups find success through understanding their businesses and exploring new ways of analyzing their data. This episode of The CIBC Innovation Banking Podcast was produced by Quill.
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