30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
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#533 - How to Build a Team That Thrives on 700 Cold Calls a Week | Melanie Smith
Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode, she shares KPI structures, call-block strategy, cold-call skill development, and how leaders can scale connect rates, conversation rates, and meeting production without burning out their reps. šļøĀ ACTIONABLE TAKEAWAYS: Weekly SDR readouts: Reps review KPIs and explain every meeting they booked to surface repeatable plays. Use AI for call pattern analysis: Analyze winning call transcripts to find coaching themes and enablement topics. Own rep career paths: Align with other departments and give SDRs projects that build promotion-ready skills. One thing ā Call for Intel & Intros: Run an āI&Iā block where reps call below-the-line users to gather insights and get warm introductions. MELANIEāS PATH TO PRESIDENTāS CLUB: Scaled team from 10ā50 @ Klue, then 4ā33 @ Nooks in 18 months Top 2 performer @ Klue during 1.5-year tenure before moving into SDR leadership These Courses Will Get You to Presidentās Club š„ Leadership Course: https://bit.ly/4o8KtMT š§ Cold Email Course: http://bit.ly/44K6jy3 āļø Cold Call Course: https://bit.ly/4jqQ4w2 š® Discovery Course: https://bit.ly/4cQYaM8 š ļø Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics Join our weekly newsletter ā https://hubs.li/Q02NJQ8p0 Things you can steal and use today ā https://linktr.ee/30mpc_youtube
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