The Membership Mastery
Ryan Carruthers
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78 - Using Facebook Ads to Scale your membership?
* This podcast episode is all about how and why you can use ads in your membership I must point out that you don't need ads in your membership and I have built a membership without them. Let me point out ads aren't as scary as people make out - There’s a gazillion tutorials out there When should you use ads? When you are established and have a solid base so members are sticking around, they are engaging with your content inside the membership & getting results. Also you’ll likely have an email list of purchasers so can create a lookalike for facebook here I like 2/3 sources of traffic for membership Paid, blogging SEO / Podcast / Email list / Socials Paid ads works nicely Why should you use them? To scale your membership - providing value, warm up people build trust What should you know? LTV of customer / what you want to achieve / it will take a little bit of work / might not get it right straight away What type of ads? Lead ads - which is form on Facebook to freebie / LM then added to email list warm up from there Conversion - take something from the membership out offer a small ticket to cover the ads warm up via email What do I do with the leads when I have them? VALUE Ryan@themembershipmastery.com
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