Confessions of a B2B Entrepreneur
Tom Hunt
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The "Acquired" Cash Machine
In this episode of Cash Machines, Tom Hunt deconstructs the $20 million dollar bootstrap model behind the Acquired podcast. He examines how founders Ben Gilbert and David Rosenthal maintain 90 percent profit margins with a lean team of three. The breakdown explores their research process, where months of preparation and 40 sources culminate in three-hour deep dives into global brands. Tom also identifies their most sophisticated lever: Acquired Capital, a venture fund that invests back into show sponsors to create a self-reinforcing loop of content and capital. This is a masterclass for entrepreneurs building high-margin media assets that prioritize depth over volume.
![[Greatest Hits] B2B Personal Branding Masterclass with Lara Acosta of LA Digital](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/b7/3c/07/b73c072d-b253-c1b0-ff12-545905b1f3d9/mza_10632051395718102494.png/160x160bb.jpg)
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