Teamistry
Atlassian
Podcast
Episodes
Listen, download, subscribe
Reinventing Hot Wheels
Can you fix a toy that isn't broken? That's what a team at Mattel Inc. set out to do with Hot Wheels™. But the digital update they introduced to future-proof the best-selling toy on the planet bombed. The risky decision, however, benefitted the venerable company – just not the way they expected.
Teamistry RSS Feed