Author Joe Aston on what went wrong for the Qantas brand
https://pdst.fm/e/chrt.fm/track/F93EE1/traffic.omny.fm/d/clips/88b564ea-a9a6-4751-910a-a5d800019396/938e5ca5-7771-4bc2-852a-ab8300272ea4/fbd6eca1-935d-4d73-b90f-b21400033fd7/audio.mp3?utm_source=Podcast&in_playlist=5249b1b2-6224-4d5a-b1d1-ab8300272f0a
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