Success Genius: Where Science Meets Entrepreneurial Success
Neill Williams
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Why You Want What You Want (And Don’t Even Know It)
Have you ever stopped to wonder if the things you’re chasing are actually yours to want? As entrepreneurs and high achievers, we often set goals that sound impressive — the revenue milestones, the dream house, the next big launch. But how many of those desires were truly chosen, and how many were simply borrowed from the world around us? In this episode of Success Genius, we’re diving into the hidden force that shapes what we want: mimetic desire — the unconscious imitation of others’ ambitions. You’ll discover why so many of our goals are influenced by comparison, how to spot when you’re caught in borrowed wants, and most importantly, how to begin wanting well. Join me as we explore how to reclaim your authentic desires and design a life that’s truly your own. Because success isn’t just about reaching the next milestone — it’s about making sure the life you’re building actually belongs to you. Topics covered in this episode include: The hidden force behind our wants — mimetic desireWhy many of our goals and dreams are borrowed, not chosenHow imitation fuels comparison, competition, and burnoutSimple ways to uncover what you truly wantHow to shift from chasing others’ dreams to creating your ownReady to stop borrowing desires and start wanting well? Tune in and learn how to choose goals that actually feel like you — so you can design a life and business that align with your authentic values and fulfillment. Resources Mentioned: Get The Book: https://book.neillwilliams.com/book Learn More About TEAM90: https://neillwilliams.com/team90 Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call Contact Us: support@neillwilliams.com
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